The IM/MMO Email Marketing Method

Hell, I just found out that the strategy for this email marketing program of Bizopp or MMO has nothing to do with building “relationships”.

The system is about Volume. 90% of all solo ad providers build their lists with SWAPS and this program show you how to make money in that kind of environment. The strategy is different. Not every strategy is about “buiilding relationships” with your list. You can’t build relationships with an inbox that is saturated with competition. This show you have to make money in that environment. I don’t think your realize how much money people on the top of adswaps make. It’s over 10k a month.

2nd – You do understand that the model works based on adswaps which gives you new lead flow. Read up on the strategy. You don’t invest 5k every month. You do adswaps to drive fresh leads into your funnel and make profit on the thank you page. That’s how it works. The inner auto responder mailing are for swaps and there is also double optins that are used. There is more to the model then whats’ in his report. The only way to konw is to get the training.

The point is that solo ads are built with ad swaps. Go to and you will see that almost all solo ad sellers build their lists this way. If you do a swap with someone then they now get emails from 2 marketeres instead of 1. When you sell solos and do swaps the inbox becomes saturated and that is why you can’t build a relationship with the subscribers with this traffic source.

The point of a model is to get volume, by reating a system with consitent lead flow. These are just two diferent models.

Banner media costs money. You need to have a high life time value of a customer for it to pay back within a resonable time frame. This model alows you to build up capital. It’s a different model.

After reading those points above I want to clarify some things.

1st: The model is not to be used to sell solo ads. The point of the model is to create volume for the thank you page. Imagine that you have a cost per lead cpa offer on the thank you. You get 2 dollars a lead (times) 200 clicks a day. Once they are in your list you swap to get fresh leads into your funnel. Plus you can do CPA offers that are per sale. As a reminder, alot of CPA offers sell through the phone. they don’t use email marketing because of the saturation so the lead value is there, just not through email marketing.

2nd: $15 to $16 an hour.

Based on my experiences I hired people over seas in the philippines, india, et and you can easily find 1.25 – 2.00 an hour employees. The issue as with everything else is simplification of tasks so they don’t get confused. One of the possitive sides of this model is that you can simplify it so that 15 can be 8- 10 profit after payroll. That is not bad considering you are not doing anything. It’s an outsource-ble model . If you look at hiring a phone sales team for example then that is harder to outsource and requires alot of volume and more cost to keep going and 2 an hour won’t cover that.

3rd: High life time value. At the end of the day the biggest problem with all Solo buys is saturation of the inbox. This is why I think this model has a downside. The goal here is to figure out how to mail more to apear ahead of the competition. This is where you start geting into double optins and setting up your own mailing server, etc..

The bottom line is you can’t build a realtionship here as suggested because relationship building through email marketing is done when your prospect opens your emails in a procedural order. You can forget about doing that with solos. IT’s not something that I believe can be done.

IF someone is selling solos to their list that’s a red flag. They are selling competition to their own inbox. This is why you pay the rates you do with media buys, etc.. You are buying access to a polluted inbox with solos. The only thing you can do here is swap and extract clicks that pump your funnel front end thank you.

To create high customer value in the internet marketing niche you are required to have a deep funnel. Look at MOBE for example: They have events, their MTTB, and MLR. Even then matt loyde did a webinar showing how not all media buys are profitable.

With this model you are concentrating on volume over depth. It’s not a bad model, it’s great but you need to have a DEEP funnel and even then it won’t pay back with liquidation of some kind to give you enough cash flow to eat.

I just think this model is something that works when done correctly and people are quick to bash everything without understanding that it’s a different environment. You can still make it work. I wouldn’t give up on it so fast..

So.. The point is now, I need to make it work!